1-sized solutions do not fit all
Humans can be complex. We have different needs in different situations for different reasons. A “one-size fits all” approach means nobody gets the correct size.
To be a product-centric and user-focused company, understanding your customers goes beyond a set of KPIs and market indicators. Focusing on your user means refining your product vision to solve their problem while being inclusive. Centering on product means having clear direction while being able to pivot. And setting up the infrastructure to scale well lets you grow together.
“It looks pretty but it doesn’t do what I want it to do.”
If you have this problem, Marlowe can fix it
Each journey is an opportunity.
Customer engagement begins at your website, then follows you through your apps and services. Do you know what your customers need at each touchpoint in this journey? Are you helping each other succeed?
Envision.
Marlowe has over 20 years of award-winning experience helping companies answer these questions. They draw from a wide and deep range of UX and Product skills, including
Design Thinking
Product Thinking
Service Design
Inclusive Design
Interaction Design
Story telling & UX writing
Create.
Marlowe designs custom solutions for complex problems, making products accessible to a broader audience. With that goal in mind, they create bespoke sets of UX deliverables tailored to both your business goals and your customer’s needs.
Realize your opportunity.
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Discover.
Marlowe listens to understand what you want to achieve, and map the path between here and there. They identify connections as well as gaps.
Discovery looks like user research, ecosystem maps, customer journeys.
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Determine.
Marlowe proposes which moves to make when, and helps craft a design strategy for the short sprint as well as the long haul.
Determination looks like release strategies, feature roadmaps, design concepts.
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Do.
Marlowe consults with your team to supplement processes and implement guidelines that support your goals.
Doing looks like workflow prototypes, usability audits, feature blueprints.